With strong businesses but turnovers below the threshold to attract investment from private equity, Rothbridge Investments convened a group of nine agencies across digital, creative and marketing. The group has a combined revenue of £27m and £7m EBITDA with 17 owners and/or founders, 11 looking for an exit and six planning to remain in the business.
Rothbridge Investments selected and supported the businesses for the roll-up, crafting the story behind the group to attract interest from both private equity and larger trade buyers. Governance and structural support included building a management structure for the group shaped from the six individuals looking to stay, bringing business continuity and consistency attractive to investors.
Part of our service is to support the group in becoming sale-ready, including financial modelling, driving efficiencies and ensuring there are integration plans in place that maximise the opportunities for the combined agencies. Taking the group to market, we have been working with PE firms to shape the exit; as a result, the group is re-forming into smaller specialties as part of the ongoing negotiations.
- 17 business owners, 11 looking for an exit
- A Rothbridge-convened roll-up of nine agencies
- Combined turnover of £27m, £7m EBITDA
- Working with PE to shape a successful exit